Let Us Take a Look at 2017’s Creativity in Design
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. Considered as the introductory means of a company, a website will show what the company has to offer in the market. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. In today’s digital world, tech designers are thus considered as the artists of our modern times.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Usually when we mention the word design, there is an image that goes with it. But in 2017, the dynamism is formed when static descriptions are mixed with video.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to give an increase in parallax, a 3D effect is being added to the design.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.